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The Power Of The Cookie DropBoost Your Alexa Ranking With The Alexa Toolbar For Firefox
Until now, Alexa has only had a toolbar available for Internet Explorer users. The problem with this is that Alexa bases its ranking on the number of users that view a page and have their toolbar installed. This means that even if your site has the most traffic of any other site on the internet, you still won’t rank high if none of your readers have the toolbar installed.
Why Does It Matter?
For whatever reason, Alexa ranking, although drastically not accurate, is still used for monetary purposes. Companies like Text Links Ads take your Alexa ranking and base what rates it should charge for links on your site, effectively making a difference on the amount of revenue you bring in.
Now Firefox Users Can Make A Difference
I’m surprised it took this long to come out, but Alexa finally released a toolbar for Firefox which they named Sparky. It’s really less of a toolbar and more of an informative box on the bottom of the browser:
For blogs like mine, this can really make a big potential difference in my Alexa ranking as 49% of my readers are Firefox users. It won’t make as big of a difference on my eCommerce site (ActiveTuning) because about 26% of my readers are Firefox users.
If you are trying to increase your site/blogs Alexa ranking, but you’re a Firefox user, get the toolbar installed and hopefully you’ll see your numbers increase.
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Derek
07/20/2007 2:40 pmI’ll be installing this on my home machine, I tried at work but I still have FF 1.5 as I’m not crazy about some of the changes in 2+.
It should be interesting to see how this impacts everyones Alexa rankings.
Brandon Hopkins
07/22/2007 2:10 amI’m so sick of Alexa ratings. People were gaming them like 5 years ago. Back then they were hackers, today every 9 year old can crack the top 1k with a couple downloads.
Derek
07/22/2007 2:14 amBrandon, you’re right that it can be gamed but there are services that use it to determine pricing on your website. For instance, TLA and ReviewMe consider your Alexa ranking in determining your pricing.
That is the reason that I think it is worth paying attention to if for no other reason than to try and maximize your value on those services.
Brandon Hopkins
07/22/2007 3:51 pmDerek, I agree that you should probably try to game the system as well, if for no other reason it makes your site look better than it actually is. The whole Alexa system is screwed up.
John
10/11/2007 3:43 amToday, I came across a site alexarankteam.com. It boasts they can rank the site easily. I think you may try their service.