05.08.07

New Version Of Google Analytics Released

Google Analytics is the tool I personally use on all of my sites to gather user data like pageviews, uniques, popular content, etc. Google has just released a new version of their free web software. Previous users can still use the old version for 30 days, and new users will automatically be given [...]



New Version Of Google Analytics Released

Google Analytics is the tool I personally use on all of my sites to gather user data like pageviews, uniques, popular content, etc. Google has just released a new version of their free web software. Previous users can still use the old version for 30 days, and new users will automatically be given the new version. There are a lot of changes, mostly in the UI (user interface). Here’s a few links if you want further information on what is changed, otherwise I highly recommend playing around with it yourself.

What is new?
In the new version, your reports have been redesigned for clarity, greater visibility of important metrics, and ease of use. Here are just a few of the features you’ll notice:

  • Email and export reports: Schedule or send ad-hoc personalized report emails and export reports in PDF format.
  • Custom Dashboard: No more digging through reports. Put all the information you need on a custom dashboard that you can email to others.
  • Trend and Over-time Graph: Compare time periods and select date ranges without losing sight of long term trends.
  • Contextual help tips: Context sensitive Help and Conversion University tips are available from every report.

Relevant Links

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  1. Community Building Blog

    05/09/2007 11:01 am

    I am still waiting to be upgraded to the next version. It’s a shame there are no heatmaps yet - I recently wrote an article about them and love the way they represent your visitors’ actions.

    Oh well, I am sure that will come along before long!

    - Martin Reed



  2. David Pitlyuk

    05/09/2007 11:05 am

    Martin - So when you login it doesn’t give you the option to use the beta version?

    You’re right, heatmaps should be used (they somewhat had that with site overlay). They do use the heatmap concept for the map overlay now, which is actually a much nicer method than previously.

    I’m still a little torn, there are a couple things I don’t like about the new version. For example when I want to see a chart of a period of dates, it still shows me historical data…but if I had a spike in traffic, everything afterwards looks flat.



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