One of the biggest keys to running a successful blog is being able to write new content on a consistent basis. At the minimum I try to post at least one piece of content per weekday to keep my readers happy. In my opinion the most optimal amount of content per day should [...]
One of the biggest keys to running a successful blog is being able to write new content on a consistent basis. At the minimum I try to post at least one piece of content per weekday to keep my readers happy. In my opinion the most optimal amount of content per day should be 2-5 posts spread out throughout the day. More than that becomes too much, and less than that is usually not enough to keep readers coming back. Keep in mind this is my personal preference. Blogs that post news (such as Engadget) should have many more posts per day just because there is way more daily content out there for them to deliver.
When I’m going through my feed reader, I usually skim through the feeds that have a ton of new posts in them (such as Digg, Engadget, etc) because I just don’t have the time to take a long look at everything there. Normally a post will have to peak my interest based on the headline and/or graphic in order to get my attention and give it a good read. Blogs that are updated 1-5 times I typically will click on and pay more attention to just because there isn’t much to sort through.
Lets take a look at some of my favorite blogs out there and see how many posts per day they make on average. I’m going to look at the number of posts made in February:
John Chow - 98 posts = 3.5/day average
TechCrunch - 149 posts = 5.3/day average
ProBlogger - 78 posts = 2.8/day average
HarpzOn - 116 posts (26 days of March) = 4.46/day average
As you can see, these all fall into my range of optimal amounts of posts per day to make a blog truly successful.
How many posts per day does your blog do? What do you feel is the most optimal? Post your comments below and let me know.
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Manufacturer and reseller of aftermarket car parts
IT solutions based out of Maryland. From homeusers to mid-sized businesses.
My name is David Pitlyuk and I’m an entrepreneur. I’m always on the lookout for the next big opportunity. This blog hits topics of interest for entrepreneurs, as well as my miscellaneous ramblings.
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©2008 David Pitlyuk
dan1el
03/28/2007 1:10 amI consider 1 the minimum, and 3 the max for one day. Of course there are exceptions.
You may have the odd day where you write 5 or 6 posts but over the long term I think 1-3 is the sweetspot, especially if you haven’t already established your blog.
Martin Reed
03/28/2007 7:21 amI think that around three new blog posts per day is optimal. Unfortunately I just don’t have the time to make so many posts, and therefore commit myself to the minimum of one new post per day.
Leroy Brown
03/28/2007 8:43 amOnce you get near that 5 posts / day mark, you border on going overboard. I tend to unsubscribe from RSS feeds if the posting level goes overboard, and I know that a lot of people are in the same boat. Count me in the 1-2 crowd.
stubsy
03/28/2007 6:18 pmI try and make one post a day but I am going to try and take a little holiday, to see if I can improve the quality.
Breadman
03/28/2007 9:25 pmI will disagree with you and agree with the others who say 1 per day is minimum and probably fine. To mention people who pretty much make their living blogging and use that as an example says to us quit your day job and do it full time. For most of us, we’re ‘amateurs’ and to spend any more time will take time away from other important things. And depending on the blog topic, the posts become nonsense.
Thomas
03/29/2007 8:03 pmI am definitely an amateur blogger that is just trying to improve my writing and audience, once I am happy with both then I will focus more on monetizing my site somewhat.