An Electric Yamaha R1 Motorcycle
College Humor Does An Ad Takeover RightInteresting Nissan Altima Lost Keys Viral Campaign
Viral marketing is a great way to get some major promotion to your product or service for cheap. The hard part is coming up with a clever campaign, especially if you want it to generate a lot of buzz. An interesting one I was just reading about was done by Nissan, where they created 200,000 sets of fake keys that they are putting in places like bars, clubs, concerts, etc. The keys feature a tag that promotes their intelligent key with push ignition, so it would no longer need a regular set of keys. This is a great concept for marketing the technology, and is definitely creating a buzz (hence this blog post). People that find the keys can go to AltimaKeys.com where they can enter some sort of code and they will win a prize.
Nissan spent $100,000 on this campaign. It may seem like a lot, but when you compare it to one TV commercial, it’s much cheaper when you factor in the budget to produce the commercials and the air time.
Have you done any viral marketing for your site/blog? If so, what did you do, and how did it work out for you?
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Wealth Building Lessons
03/21/2007 8:28 pmthats really neat.
I tried it for an old site once. Didn’t really work out.
I offered a Morgan Silver Dollar from 1898 to a randomly chosen subscriber to my forum. only catch was that they that to post 3 times and 50 people had to subscribe.
Only 12 people signed up and only 3 people posted 3 times.
Wealth Building Lessons
03/21/2007 8:28 pmPS: Its hard to attract people to forum with little content, and its hard to get content on a forum with little traffic!!!
Werner
05/18/2007 2:32 pmHi - can you sell me such a “lost key”??
Thanks a lot, Werner
David Pitlyuk
05/18/2007 2:43 pmWerner: Can I ask why you want it? I never saw one of the keys before, and I did a quick search on eBay and did not see anything.